Coca-Colas Unique Viral Advertising

Coca-Cola Happiness Machine

This can be a great lesson in how straightforward it is to create a viral video. Launched in January, Coca-Cola put a drink machine on a university campus in America and with a digital camera captured what happened. By February they were nicely on their way to pass the 1-million views on YouTube. This video will make you see how easy and effective a viral ad can be without spending lots of money. It gives a great feeling about Coca-Cola and remind you of this lesson to be realized: Creating a video to go viral about your brand is not that complicated nor expensive.

The second video i came across was on the same ideas but in a diffrent location and this time a truck was used instead of a machine another great viral marketing ad, this shows that viral marketing can be a very effective tool to reach a wide audience about your product or brand.

Coca-Cola Happiness Truck

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